Get More from Your Meta Ads
In today’s competitive digital landscape, businesses across all industries rely on Meta’s advertising platform to reach and engage their target audience. However, optimizing ad performance on this platform requires constant analysis and optimization.
The Ad Health Score tool is designed to optimize your Meta advertising strategy.
What is An Ad Health Score?
Your Ad Health Score compares your ads against hundreds of others, providing a comprehensive evaluation of their effectiveness. Our proprietary machine learning model assesses your ads based on key performance metrics and industry benchmarks.
By applying these recommendations, you can allocate your ad budget more effectively, increase conversion rates, and maximize your ROI.
How Can Your Brand Use It?
The Ad Health Score tool helps identify specific areas where your Meta ads are underperforming. By highlighting these gaps, you can make data-driven improvements to boost engagement and increase conversion rates.
Get insights into the content, ad formats, and budget strategies that resonate most with your audience. This allows you to make informed decisions about budget allocation, campaign direction, and strategic adjustments.
By comparing your ads to industry standards, you gain a broader view of your overall ad performance. This comparison helps your brand make informed decisions that strengthen your market position, keep you competitive, and ensure you remain agile.
How to Get Your Score
* Our app uses read-only access to your Meta Ad Account for up to one hour to retrieve data solely for calculating your Ad Health Score. We don’t store your data long-term, and all input data is deleted immediately after processing to ensure your account’s privacy and security.
Ad Health Score Key Metrics
This metric shows the percentage of video ads compared to all active ads. Ideally, most of your ads should be videos as they often perform better.
This indicates the percentage of your ad budget spent on video ads. Since videos tend to outperform static ads, most of your budget should be allocated to videos.
Ads should be created in high volumes, as creating more ads generally leads to better performance.
A high volume of video ads is recommended, as larger quantities of ads typically enhance performance.
This metric indicates the percentage of your video ads that are considered fatigued, suggesting they may no longer be performing optimally.
This metric tracks the fatigue level across all ad types in your account, identifying ads that may need refreshing.
Timberland’s
Success Story
Timberland’s strategic improvements in multiple areas of their Ad Health Score led to a 22% reduction in cost-per-thousand impressions (CPM) and a Video Completion Rate (VCR) that was 3.7x higher than the brkfst.io benchmark. These results indicated significant increases in viewer engagement and ad recall.
Lower
CPM
Timberland’s strategic improvements in multiple areas of their Ad Health Score led to a 22% reduction in cost-per-thousand impressions (CPM) and a Video Completion Rate (VCR) that was 3.7x higher than the brkfst.io benchmark. These results indicated significant increases in viewer engagement and ad recall.