Purity Products
334
Ads Produced
41%
Decrease in CPA
39%
Increase in Media Spend
The challenge
Purity Products wanted to increase awareness and drive conversions for its supplement, Flexuron. Despite the clear benefits of the product, existing advertising campaigns were failing to resonate with consumers and generate results. Recognizing the need for a more impactful approach, Purity Products aimed to develop a new marketing strategy that would enhance brand visibility and ultimately drive both one-time purchases and recurring subscriptions.
The Solution
Purity Products partnered with brkfst.io to introduce UGC into their marketing mix and develop a paid media strategy focused on Flexuron. The campaign featured authentic, relatable content that highlighted the product’s benefits for joint health and athletic performance—positioning Flexuron as a go-to solution for maintaining mobility, aiding workout recovery, and easing discomfort.
Creators brought the product to life through real-life scenarios that resonated with active consumers, building trust and framing Flexuron as the “best-kept secret” for those seeking a healthier lifestyle. The content was designed to not only showcase its effectiveness but also to spark desire and drive action.
The messaging strategy clearly communicated flexible buying options—explaining the benefits of both one-time purchases and ongoing subscriptions. This helped shift audience perception, positioning Flexuron as more than a one-off solution, but a product worth integrating into a long-term wellness routine.
The Result
The campaign delivered 334 unique ads across Meta platforms, establishing an authentic and engaging presence for Purity Products. By leveraging UGC, the brand saw a clear improvement in performance compared to their business-as-usual (BAU) campaigns, with content created by brkfst.io driving stronger results.
Encouraged by this success, Purity Products increased their media spend by 39%—all while maintaining a lower CPA and achieving higher ROAS than previous efforts. The results underscored the scalability and efficiency of the UGC strategy, further cementing Flexuron’s position as a go-to supplement for health-conscious consumers.