HelloFresh
85%
Decrease in CPA
80%
Decrease in CAC
800+
Content Pieces Produced
The challenge
As the HelloFresh brand grew, the brand faced an ongoing challenge: managing a wide range of marketing initiatives without straining their internal resources. To support their growth, they needed a partner to handle content creation and media management. The goal was to significantly scale their marketing efforts by producing a high volume of high-quality content, including engaging lifestyle imagery and videos.
The Solution
HelloFresh partnered with brkfst.io to deliver content production with paid media management on Meta. brkfst.io worked closely to design strategic briefs that addressed one of their core consumer challenges: busy schedules and lack of cooking time doesn’t have to mean compromising on healthy, delicious meals.
The content visuals focused on showcasing HelloFresh as the ultimate mealtime solution. Videos highlighted relatable, real-life scenarios of busy lifestyles. Lifestyle imagery captured the premium quality of HelloFresh’s dishes, emphasizing how they bring convenience and great taste together effortlessly.
brkfst.io’s paid media management strategy involved testing hundreds of UGC assets to identify top performers. Insights from these leading assets were then used to inform future creative briefs.
We leverage brkfst.io to successfully diversify our creative mix; through their partnership, we’ve been able to scale and exceed our KPls.
The Result
With brkfst.io taking full ownership of content creation and media management, HelloFresh was able to scale campaigns without requiring additional work from their internal team.
brkfst.io’s production of over 800 unique UGC assets and their effective media management strategy enabled HelloFresh to significantly expand its market presence and achieve better marketing spend efficiency. These efforts resulted in improved overall advertising campaign performance, including a decrease in CPA and reduction in CAC.