Online eGift card brand sought new solutions to unlock paid social and increase efficiencies as a revenue positive channel. The brand collaborated with Brkfst during the busiest holiday season to create a high volume of dynamic ads that would drive consumers to their products.
In one week, the brand received 44 ads with 100% approval rate. Brkfst leveraged a variety of creative approaches, including motion graphics and user-generated content. The software then ran dynamic campaigns with relevant holiday messaging for incremental growth.
Brkfst unlocked the highest efficiency and lowest CPA on paid social in the history of the brand. Over the course of two months, CPA dropped 60% and the campaigns became their biggest revenue generator across all channels.
Once the busy season ended and expenses were rising, Brkfst released a new round of creative ads capitalizing on Lunar New Year and Valentine’s Day. The release instigated an immediate drop in CPA by 10%.