Discover the skill and variability of content creators.
From masterful filming and brand storytelling to captivating UGC, these ads perform above the rest – and here’s why.

Brand: JustFab
Channel: Instagram
Category: Apparel
Creator: WITHIN

Why the Scroll Stopped

A GIF keeps it short and sweet, so the viewer doesn’t need to over-invest their time in the ad. The slight movement stands out among static images, and the sleek boots contrasting with the classic NYC staircase gets us intrigued.

Why it worked

What you see is what you get. The boots are shown in a natural setting that gives the appearance of being worn in daily life. The simplicity also allows potential customers to put themselves in the shoes and imagine where you may walk in them. The text layover clearly shows the value to potential customers.

Why we love it

Not every video needs to be complicated. This video effectively communicated the value proposition to potential customers. The slight video movement grabs your attention while you scroll social media.


Brand: Perfume.com
Channel: Facebook and Instagram
Category: Health & Beauty
Creator: Nkosi Roma

Why the Scroll Stopped

Her dance instantly grabs our attention, and her infectious energy encapsulates the viewer. The addition of this two second intro with the static transition creates a clear boundary between the hook and the rest of the video, keeping the viewer interested and curious.

Why it worked

Because her dance in the hook grabs our attention, it makes us wonder if it’s an ad or organic video. When she tells us that she “tried” perfume.com and tells us about the product and why she loves it, we’re already invested. By the time we realize it’s definitely an ad, we are vibing with her and listening.

Why we love it

The brief called for a review of perfume.com. The review was great, but with a few veteran ad techniques, it became a great ad. A clever visual opener, great music, visually pleasing footage and a big personality delivering the top value propositions are a great combination.


Brand: TanneryNYC
Channel: Facebook/Instagram
Category: Textiles
Creator: David Wigfield

Why the Scroll Stopped

We want to see what’s in the box! Emanating the energy of your latest online shopping spree, the excitement from the delivery establishes a curiosity with the viewer. The fast-paced filming that quickly shifts to slo-mo keeps us entranced and intrigued by the leather goods.

Why it worked

Once we see what’s in the box, eye-catching footage of Tannery’s cut leather pieces entertains us and the sounds of the cuts satisfy us as we wonder what she’s making. Because it’s shot creatively with quick cuts and clever use of slow motion to keep our attention, it’s not even until the end of the video that we realize they’re trying to sell us something.

Why we love it

The creator was delivered just a cardboard box of cut leather pieces. With creative shooting and post-production techniques, this ad gives Tannery an elevated feel. The passing of each piece across the camera, the use of slow and fast motion and the transitions kept the action moving. It’s a great ad, and even with a small budget, it’s an amazing one.